Yesterday morning I was flipping through the Sunday edition of The Seattle Times when I came across this advertisement for The North Face gear at Macy’s.
(In the interest of full disclosure, we no longer work with The North Face — by choice). I know the brand well, having worked on it daily for the past three years. So, naturally, any time I see any TNF marketing material or advertising, I am hyper aware.
But in the end, it doesn’t really matter what I think. What do you think? What does the brand stand for? Where is it headed? Do you own gear from The North Face? Why or why not? Does this ad change your perceptions positively or negatively? If you work for DDB, I probably know what you think. Can’t wait to hear from others.