The Reverse Graffiti Project

Not too long ago I wrote a post about graffiti and the role it plays in our society.  I was pondering at what point it is simply vandalism, and at what point does it rises to the level of art and commentary that is beneficial to our society.  I understand that’s a highly subjective call, especially when balanced against the rights of property owners.

But on this subject, I really loved this work by Paul “Moose” Curtis.  He’s a graffiti artist that was brought to the project by my friends at DDB San Francisco to publicize their client Clorox’s new Greenworks product.

As an advertising creative — and an artist — I come to the same conclusion: This work is brilliant.

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