I have spent an inordinate amount of time over the last month pondering phenomenon of Wal-Mart, its growth and its enormous reach. I’m not going to say why. Sometimes things in advertising must remain confidential because it is SO DARNED IMPORTANT.
Nevertheless, as I toiled with my colleague from Los Angeles, Jefferson Burruss, he showed me something really interesting about Wal-Mart. Check this out, it’s by the folks at FlowingData and maps the growth of Wal-Mart over the years.
Now, just for shits and giggles, let’s take a look at Target and how it grew. Take a look here. I just think it’s interesting how these companies have taken off. The rate of growth is different, for sure, but so is the geography. Probably explains a lot about why these brands are perceived differently in different parts of the country — and by different demographics.
Oh, there are a lot of things we could talk about with these tow companies, but I’m going to skip that and just marvel at the growth stories illustrated here.