Not too long ago I wrote a post about graffiti and the role it plays in our society. I was pondering at what point it is simply vandalism, and at what point does it rises to the level of art and commentary that is beneficial to our society. I understand that’s a highly subjective call, especially when balanced against the rights of property owners.
But on this subject, I really loved this work by Paul “Moose” Curtis. He’s a graffiti artist that was brought to the project by my friends at DDB San Francisco to publicize their client Clorox’s new Greenworks product.
As an advertising creative — and an artist — I come to the same conclusion: This work is brilliant.